Fiidbakk Target Persona Analysis
Mapping the User Journey in Design Feedback
Discover how different professionals interact with and benefit from design feedback systems
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Fiidbakk Target Persona Analysis
Mapping the User Journey in Design Feedback
An in-depth exploration of key stakeholders who shape and utilize design feedback systems. This analysis reveals the unique challenges, motivations, and workflows of professionals across different roles, helping to understand how feedback tools can better serve their needs.
Gabriel Santos
Web Developer at a Creative Agency
Age
31
Location
Lisbon, Portugal
Professional Background
Industry Experience
Goals & Motivations
Professional Goals
Increase client satisfaction rates by 35%, Reduce website revision cycles by implementing better feedback systems
Personal Aspirations
Become a lead developer specializing in user-centric web development methodologies
Pain Points
Current Frustrations
Scattered feedback across various communication channels, Unclear client comments requiring additional clarification
Specific Problems
Difficulty collecting precise client feedback on specific website elements, Unclear communication leading to multiple revision cycles, Time wasted in back-and-forth email exchanges
Needs & Preferences
Key Features
Direct website feedback collection, Visual annotation capabilities, Integration with development workflow
Communication Preferences
Slack for team communication, GitHub for code management, Video calls for client meetings
Values & Attitudes
Behaviors & Habits
Daily Routines
Morning code reviews, client meetings, website development, feedback implementation sessions
Decision Making
Combines technical requirements with client feedback and industry best practices
Technology Usage
Primary use of VS Code, Git, browser dev tools, and various testing environments. Works on dual-monitor setup
Current Solutions
Tools & Methods
Email chains for feedback, Jira for task management, Slack for internal communication
Areas for Improvement
Need for streamlined feedback collection, Better organization of client comments, Simplified revision process
Satisfaction Level
Dissatisfied with current feedback collection methods due to inefficiency
Decision Criteria
Budget Constraints
$50-200 monthly for productivity tools
Key Influencers
Technical team recommendations, Client preferences, Development community reviews
Purchase Factors
Integration with existing tools, Ease of implementation, Client usability, Cost-effectiveness
Empathy Map
Thinks
How to streamline client feedback process, Ways to reduce revision cycles, Methods to improve development efficiency
Feels
Frustrated with unclear feedback, Motivated to improve development processes
Sees
Increasing demand for interactive feedback tools, Growing importance of efficient client communication
Hears
Client concerns about website functionality, Team discussions about process improvement
Says
We need a better way to collect client feedback, Email chains are inefficient for website revisions
Does
Implements website changes based on feedback, Manages multiple client projects simultaneously
App Sentiment
Likes
Gabriel is impressed by Fiidbakk's straightforward implementation process and clean API documentation, which speaks to his technical mindset. He appreciates how the widget can be customized to match their website's design while maintaining a non-intrusive presence. The seamless integration with his development workflow makes him confident about maintaining efficient deployment cycles.
Concerns
Gabriel is somewhat worried about the potential impact on page load performance, especially for their mobile users. He's frustrated by the limited styling options in the basic version, which might not meet all their client's branding requirements. The thought of browser compatibility issues keeping him up at night makes him hesitant about full implementation.
User Story
Gabriel is developing a new website for a client and needs to collect specific feedback on various elements. He finds himself juggling between email threads and screenshot annotations, realizing he needs a more efficient way to gather and implement client feedback directly on the website.
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