Discover What Makes You Truly Different
Stop blending in with the crowd. Our AI-guided discovery process helps you uncover and articulate what makes your startup truly special. Turn your unique qualities into a compelling story that sets you apart from competitors.






See How It Works
Watch how our interactive discovery process helps uncover what makes your startup truly unique.
See how easy it is to discover and articulate your unique value
" I couldn't figure out what made us special. Now I know exactly how we're different from competitors. "
Maya, a startup founder
From Blending In to Standing Out
The Differentiation Challenge
- Struggling to explain what makes you different
- Generic value propositions that don't connect
- Hard to identify true unique factors
- Difficulty articulating your uniqueness
- Lost in a sea of similar competitors
Your Path to Standing Out
- AI-guided discovery of unique qualities
- Interactive process reveals hidden strengths
- Save and organize key differentiators
- Generate compelling unique stories
- Build on insights over time
Key Features
Interactive Discovery Game
Engage in an AI-guided exploration that reveals what truly sets your business apart through personalized questions and insights.
Smart Collection System
Save and organize your favorite differentiation points with one click. Build a library of unique factors that define your business.
Story Generation
Transform your unique factors into compelling narratives. Generate multiple versions that emphasize different aspects of your business.
Discover Your Unique Story in Three Steps
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Start Your Discovery
Begin the interactive process with AI-guided questions that help uncover what makes your business truly special.
-
Collect Unique Factors
Save your favorite differentiation points as you discover them. Build a collection of what makes your business stand out.
-
Generate Your Story
Transform your unique factors into a compelling narrative that effectively communicates your value proposition.



Turn Insights Into Impact
Watch as our AI transforms your unique factors into a compelling story that resonates with your audience. Generate multiple versions emphasizing different aspects of your business, and evolve your narrative as you discover new differentiators.

Pricing Plans for Every Stage
From early-stage startups to scaling businesses, choose the plan that matches your growth ambitions.
Pre-Seed
Free testing plan to see if we're a good fit before you commit
AI TOOLKIT
Basic customer persona creation with limited customization
Access to one basic marketing strategy template
INSIGHTS
Limited tracking of basic keywords
Basic analysis of one page with limited recommendations
SPECIAL TOOLS
Not available in this plan
Not available in this plan
Bootstrap
Pay once only and own your marketing toolkit. Perfect for self-directed founders.
AI TOOLKIT
Create detailed customer personas with AI to understand your ideal audience
Comprehensive marketing strategies tailored to your business needs
INSIGHTS
Track discussions across Reddit with AI-powered insights
Comprehensive website feedback with specific recommendations
SPECIAL TOOLS
Perfect your startup pitch with AI-guided practice sessions
Discover your unique value proposition through interactive AI sessions
Frequently Asked Questions
How does the discovery game work?
It's an interactive process where our AI asks targeted questions about your startup. Each answer leads to more specific follow-up questions, helping uncover what truly makes your business special.
What happens during the discovery process?
Our AI analyzes your responses and guides you through increasingly specific questions. This helps identify unique aspects of your business that you might not have considered before.
How does the story generation work?
Our AI combines your saved differentiators into a cohesive narrative that effectively communicates your unique value. You can generate multiple versions emphasizing different aspects of your business.
Can I save my progress?
Yes! You can save your favorite differentiation points as you discover them. These saved insights form the foundation of your unique story and can be accessed anytime.
How often can I use the discovery tool?
Pro plan subscribers can use the discovery tool as often as they like. Each session builds upon previous insights, allowing your story to evolve as you uncover new unique factors.
Ready to Stand Out?
Join thousands of founders who've discovered what makes their business truly special. Start your differentiation journey today!