Frequently Asked Questions

Directonaut is a comprehensive online marketing platform that offers various tools to help businesses improve their online presence, develop marketing strategies, and understand their target audience better. Key features include Directory Listings, Lean Canvas, Marketing Strategy Tool, Roast My Page, Social Media Groups, and Target Persona analysis.

Directonaut offers a suite of powerful features to enhance your online marketing efforts: 1. Directory Listings: Manage your business presence across various online directories. 2. Roast My Page: Get AI-powered feedback to improve your website's design and content. 3. Social Media Groups: Discover and manage relevant social media groups for networking and promotion. 4. Lean Canvas: Plan and visualize your business ideas. 5. Marketing Strategy Tool: Generate tailored marketing strategies for your business. 6. Target Persona: Create detailed profiles of your potential customers. These features work together to improve your online visibility, optimize your website, and connect you with potential customers and partners across different platforms.

Yes, Directonaut offers free versions of some features with limited functionality. For example, you can access a preview of the Lean Canvas, generate a single marketing strategy, and view a sample target persona. To unlock full features and capabilities, you'll need to upgrade to a paid plan.

Directonaut provides several ways to track your progress and improvements: 1. In the Directory Listings feature, you can see which directories you're already listed in and which ones you've selected for future submissions. 2. The 'Roast My Page' feature allows you to track completed and pending improvement tasks for your website. You can also request re-analysis after implementing changes to see your improvements. 3. For Social Media Groups, you can keep track of saved groups and easily access them for your marketing efforts. 4. The Marketing Strategy Tool lets you mark strategies as liked or disliked, helping you focus on the most suitable approaches. 5. In the Target Persona feature, you can interact with and refine your understanding of potential customers over time.

The Directory Listings feature allows you to browse, search, and interact with a comprehensive list of business directories. You can view details like service type, score, status, tags, and more for each directory. You can also filter directories by categories, select multiple directories, and even check your business's presence automatically. This feature helps you efficiently manage your online presence across various directories, saving time and improving your visibility.

The automatic presence check scans the directories in our database to determine if your business is already listed. It updates the 'Status' column in the Directory Listings table, showing 'Present' or 'Not Present' for each directory. This saves you time by eliminating the need to manually check each directory. The system uses your business information to perform this check automatically, ensuring you have up-to-date information about your online presence.

Personalized directory scores are relevance ratings calculated based on your business information. Each directory receives a score indicating how beneficial it would be for your business to be listed there. These scores take into account factors such as your business type, target audience, and geographic focus, comparing them with the directory's characteristics. Higher scores suggest that a directory is more relevant and potentially more valuable for your online presence. This feature helps you prioritize which directories to focus on for maximum impact.

The 'Website Analysis' feature is your website's personal critic and improvement guide. You can request a quick preview or a full analysis of your website. Our AI provides feedback from both a designer's and a copywriter's perspective, covering aspects like visual design, content effectiveness, and conversion optimization. You'll receive specific, actionable tasks to improve your site, which you can mark as completed, discard, or reopen later. This feature helps you continuously enhance your website's effectiveness and user experience.

When you request a full analysis in the 'Website Analysis' feature, our AI examines multiple pages of your website, not just the homepage. This comprehensive approach allows for a more thorough evaluation of your entire online presence. The analysis covers various aspects of each page, including design, content, mobile responsiveness, and persuasiveness. You can easily switch between feedback for different pages, allowing you to address specific issues on each page of your site. This multi-page analysis ensures that your entire website is optimized for maximum effectiveness.

The frequency of using the 'Website Analysis' feature depends on how often you update your website and your improvement goals. As a general guideline: 1. After major website changes: Always use it after significant updates or redesigns. 2. Regular check-ups: Consider a full analysis every 3-6 months for ongoing improvement. 3. Before important campaigns: Use it before launching major marketing campaigns to ensure your site is optimized. 4. Continuous improvement: Use the preview feature more frequently (e.g., monthly) for quick checks between full analyses. Remember, each time you implement suggested improvements, you can request a re-analysis to track your progress and identify new areas for enhancement.

The Social Media Groups feature allows you to discover, save, and manage social media groups across different platforms like Facebook and Reddit. You can search for groups using keywords, filter them based on various criteria (e.g., platform, member count, self-promotion rules), and view detailed information about each group. You can save groups for easy access later and visit them directly from our platform. This feature simplifies the process of finding and managing social media groups, helping you connect with relevant communities more efficiently.

While the primary focus of the Social Media Groups feature is to help you discover and save relevant groups for networking and promotion, it doesn't directly manage groups you own or administer. However, you can use this feature to gain insights into successful group strategies by analyzing the groups you find. You can observe how active groups are managed, what type of content they share, and how they engage their members. These insights can be applied to your own group management strategies on the respective platforms (Facebook or Reddit).

The Social Media Groups feature enhances your marketing efforts by: 1. Helping you discover relevant communities for your business or niche. 2. Providing detailed information about each group, including member count and self-promotion rules. 3. Allowing you to save and organize groups of interest for easy access. 4. Enabling you to quickly visit groups to engage with potential customers or partners. 5. Saving time by centralizing group discovery across multiple platforms. By leveraging this feature, you can more effectively target your social media marketing efforts and engage with communities that are most likely to be interested in your products or services.

The Lean Canvas feature is a tool that helps you plan and visualize your business ideas in a structured, one-page format. It covers nine key aspects of your business model: Problem, Customer Segments, Unique Value Proposition, Solution, Channels, Revenue Streams, Cost Structure, Key Metrics, and Unfair Advantage. This feature helps you organize your thoughts, identify potential gaps in your business plan, and communicate your ideas more effectively. It's particularly useful for startups and new business initiatives.

The free version of the Lean Canvas feature allows you to manually fill out each section of the canvas and export it as a PDF. The paid (Pro) version offers additional features: 1. Pre-fill Canvas: Automatically generate content for all sections based on your business domain. 2. Talk to Your Canvas: Interact with an AI assistant specifically designed to help with your Lean Canvas, providing personalized advice and suggestions. 3. More comprehensive editing and analysis tools. The paid version provides a more interactive and guided experience in developing your business model.

To maximize the benefits of the Lean Canvas feature: 1. Be concise but specific in each section. 2. Regularly update your canvas as your business idea evolves. 3. Use the 'Talk to Your Canvas' feature (in the Pro version) to get AI-powered insights and suggestions. 4. Export your canvas as a PDF to share with team members or potential investors. 5. Use it in conjunction with other Directonaut features, like the Marketing Strategy Tool, to align your business model with your marketing efforts. 6. Revisit and refine your canvas periodically to ensure it reflects your current business reality and goals.

The Marketing Strategy Tool generates tailored marketing strategies for your business. In the free version, you can generate one random strategy from available categories. The paid version provides strategies for all categories, including SEO, social media, advertising, and more. Each strategy comes with a suitability score, implementation requirements, an action plan, and performance metrics. You can mark strategies as liked or disliked, and even chat with an AI assistant for more specific advice on implementing each strategy.

The marketing strategies are tailored based on several factors: 1. Your business domain and industry. 2. The information you've provided in other Directonaut features (e.g., Lean Canvas, Target Persona). 3. The size and stage of your business. 4. Your target audience and market. 5. Your resources and capabilities. The system analyzes these factors to generate strategies that are most likely to be effective for your specific situation. The suitability score for each strategy reflects how well it matches your business profile.

Yes, you can and often should combine multiple marketing strategies for a comprehensive approach. The Marketing Strategy Tool is designed to provide a range of options that can work together. You can: 1. Review all generated strategies and their suitability scores. 2. Select multiple strategies that complement each other and align with your resources and goals. 3. Use the AI chat feature to ask about how to effectively combine specific strategies. 4. Implement strategies in phases, starting with the most suitable or easiest to implement. Remember to monitor the performance of each strategy and adjust your approach as needed.

The Target Persona feature creates detailed profiles of imaginary people who represent your potential customers. This helps you: 1. Understand your audience better, including their needs, preferences, and pain points. 2. Make more informed decisions about product development and marketing strategies. 3. Create more targeted and effective marketing messages. 4. Develop empathy for your customers, leading to better customer experiences. 5. Align your team around a common understanding of your target audience. By interacting with these personas through the chat feature, you can gain deeper insights into how your potential customers think and make decisions.

The target personas generated by Directonaut are based on data analysis and AI algorithms that consider your business domain, market trends, and typical customer profiles in your industry. While they are not real individuals, they are designed to be representative of your likely customer base. The accuracy can be enhanced by: 1. Providing detailed information about your business and target market. 2. Using the like/dislike feature to refine the personas over time. 3. Comparing the personas with any real customer data you have. 4. Using the chat feature to explore the personas in depth and adjust your understanding. Remember, these personas are tools to guide your thinking and decision-making, not exact representations of specific individuals.

You can leverage the Target Persona insights in several ways: 1. Content Creation: Tailor your website content, social media posts, and marketing materials to address the specific goals, pain points, and preferences of your personas. 2. Product Development: Use persona insights to inform feature prioritization and product improvements. 3. Channel Selection: Choose marketing channels that align with where your personas are most likely to be active. 4. Messaging: Craft marketing messages that resonate with the psychographics and decision criteria of your personas. 5. Customer Service: Train your team to better understand and address the needs of different customer types. 6. Ad Targeting: Use persona demographics and interests to create more targeted advertising campaigns. 7. User Experience Design: Optimize your website or app experience based on the preferences and behaviors of your personas. By integrating these insights across your marketing and business strategies, you can create more customer-centric approaches that are likely to resonate with your target audience.